William J Pereira
In its simplest of forms, life has design and with each breathe, we interact with it.
I am Will Pereira / Design + Interaction are my life.
Explore my professional background below, or if you are interested in discussing hiring me for a project or consulting services with your organization - contact me.
Over 100k monthly users
20k +
app downloads
1000 +
user interviews
$500M +
revenue generated
Professional Background
Nearly 20 years of experience in design and user research has led me to my role as the Director of Product User Experience for SmartLinx Solutions - a human capitol management product company - backed by Marlin Equity Partners - with a focus in the healthcare industry and other growing verticals in the HCM market. Driven by key metrics using surveys, focus groups, NPS scores and more and a highly refined aptitude for identifying user and market trends - my professional influence spans strategic planning, product roadmap, go to market efforts, mentoring and much more.
SmartLinx has allowed me to grow as a leader, as well as a stronger professional by reinforcing the foundation I use to oversee and manage globally distributed teams across multiple product within a single corporate structure.
Prior to my current position with SmartLinx my many years with Surround Technologies, an international software development company, provided me access to top companies across the globe, many in the Fortune 500, from which I experienced and engaged in various styles of Agile development in each respective companies' internal design and development teams and honed my abilities to adapt and multitask across teams at a global level - while simultaneously working on multiple projects in different technology stacks. As a Creative Director I have successfully designed and implemented front and backend systems for Windows, Web and Mobile applications for major companies and government agencies across the world, for nearly every operating system and browser available. I have proudly grown company revenues from $2M to over $250M annually and pushed profits generated from a single project from 5% to 30% of total company revenue.
If you'd like to discuss any of the projects I have been a part of or my availability, I would be glad to set up a call to speak. Feel free to contact me, visit my LinkedIn, or browse some of my projects below.
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william j. pereira
email: will@williamjpereira.com / tel: 908.787.6705 / linkedin.com/in/wpereira
To utilize the creative and technical skills I have developed in my previous work experience in a new environment and allow them to flourish into an even more efficient skillset, while strengthening my fundamental work ethic.
Director, Product UX/UI
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Oversee the design and delivery of both the SmartLinx6 Enterprise HCM SaaS Application and SmartLinx GO mobile application experiences which clients and users encounter throughout their entire product journey (from pre-sales thru production and post go-live support).
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Ensure continuous innovation of the user experience by conducting extensive user research with clients and users (e.g. CTA Studies, Observation and In-depth Interviews) to rapidly improve and validate design decisions.
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Strategic development of the product roadmap (and establishing revenue goals) based on NPS Scores, market trends and competitive drivers.
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Mentored and taught other product, design and additional team members best practices for conducting research, performing usability and communicating/interacting with end-users.
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Daily collaboration with cross functional agile teams of 2 - 30+ members in order to build a share understanding of user needs, application behaviors and strategic goals. (via scrum calls, planning sessions, refinement meetings and more).
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Achieve a desired outcome of best in class user experience, as measured by perceived product value, user engagement, client renewal, new logo acquisition or competitive conversion.
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Inspire new communication methods and new customer engagement programs, built innovative methods and metrics to use for company research, collaboration and customer satisfaction while strengthening the overall customer experience.
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Build sketches, wireframes and high fidelity interactive (clickable) prototypes utilizing a user-centered design philosophy to clearly communicate concepts to teams, stakeholders and users.
Nov 2017 - Present
SmartLinx Solutions
Edison, NJ
Senior UX/UI Designer
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Specialized in custom development for Windows, Web and Mobile software applications for Fortune 500 companies of varying industries including hospitality, retail, manufacturing, textile and more.
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Projects and designs handled from concept through completion, working directly with developers to create enterprise level software interfaces in technologies such as WPF, Silverlight, ASP.NET (MVC3 and 4) and HTML5. Key focus on IBM i Platform (5250, 4250 and Z) as well as Microsoft .NET.
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Groundwork study of active releases and future releases to increase usability and efficiency by way of increasing in-application reaction techniques and memory triggers. Visualization/Skin designs to build upon out-of-box customization feel for current and prospective client base.
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Spearheaded multi-channel marketing efforts to promote brand awareness for core product and professional consulting services throughout software industry. Including email broadcasts, webinars, press release writing and distribution, case studies and white papers.
Apr 2011 - Nov 2017
Surround Technologies
Bloomfield, NJ
The following provides a quick reference of the level of proficiency within each application or operating system I have designed/deployed and tested in.
Invision App
Sketch
Figma
Adobe Photoshop:
Adobe Illustrator:
Adobe InDesign:
Adobe Acrobat Professional:
Adobe Premiere:
Adobe GoLive!:
Camtasia
Microsoft Word:
Microsoft Excel:
Microsoft Outlook:
Microsoft PowerPoint:
Microsoft Office 365:
Windows ( XP - 10 ):
OS X ( 10.1 - 10.15 ):
iOS ( 4 - 13 ):
Android ( 2.2 - 10 ):
Creative Director
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Responsible for the development, launch and maintenance of retail front-end and backend POS system as well as e-commerce system for $700 million a year company revenue.
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Managed internal creative team comprised of graphic designers, front end developers, back end developers, copywriters and content managers.
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Directed various third party companies and simultaneous ongoing projects for company growth. (Both brick and mortar and e-commerce)
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Developed promotional program collateral for in-house and outside events; including promotional calendars and marketing material from concept to creation.
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Technical director on company initiatives affecting public interactions in-store and online. Provided development and usability resources for projects undertaken.
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Effectively branded company name in over 40 cross-channel markets.
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Spearheaded the public relations initiatives for the company, including media events at the request of various Fortune 500 vendor partners for product launches and series distribution announcements.
Jun 2003 - Apr 2011
Sixth Avenue Electronics
Springfield, NJ
2001 - 2005
Kean University
Union, NJ
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B.A., Communication | Concentration: Public Communication
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Minor of French Language
Recent Projects
Along side my professional career I also continue to consult on projects needing user experience research and analysis as well as provide design services to better promote products and brands. Services include but are not limited to websites, logos, powerpoint presentations, data sheets/product brochures, videos, social media, marketing collateral and more.
Below you will see a snapshot of some of the latest projects I have consulted on. My portfolio is available by request, in print and digital form, and includes in depth case studies and information about these projects and more.
If you are interested in discussing any of the projects below, would like references or contacts to discuss how the project went, or you would like to discuss hiring me for a project of your own - contact me.
Available in Print or PDF format
Surround Technologies' one of a kind development suite needed a quick pitch video to use on social media and more that really spoke to the core of what makes great software.
